Tech Tuesdays: PTC Debuts New App, Cisco Reveals Opinions On Data Privacy + More News

In response to customer and market demand, PTC Retail has announced the availability of Flex Insights, a low-code platform. The platform is "designed to help brands and retailers unlock the power of their data to make better and faster decisions during product planning and development," the company said in a statement.

Using ThingWorx IoT technology, Flex Insights connects data between enterprise systems and applies artificial intelligence capabilities to enable brands and retailers to make better, faster decisions, according to PTC.

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Flex Insights extends the advanced capabilities and feature-rich capabilities of FlexPLM, PTC's retail product lifecycle management platform, and is accessible through simple, visual, easy-to-use and intuitive applications, including but not limited to mission-critical applications. Dr. PTC. Route management, compliance monitoring, line-of-sight planning and resilience analysis. The company says the personalization features improve the user experience and "empower users with real-time data, images and actionable information."

Corinna Brugger, service transition manager at sporting goods retailer Intersport, said the company is “continually improving its business processes to increase speed, collaboration and efficiency. "Flex Insights Critical Path Management shows the health of each product and the steps that need to be completed to get our products to market faster."

PTC says its customizable and easy-to-deploy applications "give brands and retailers access to the actionable intelligence that matters most to their specific business needs and objectives." This includes critical path management software, which gives product teams and senior management "an up-to-the-minute view of the progress of each product and the entire seasonal lineup, allowing them to quickly execute the actions necessary to move them to market. On time."

Compliance tracking software allows product teams to "determine which sustainability and social compliance documents are required for specific products and to track and manage information on those documents to support reporting." Meanwhile, Sustainability Software "offers rapid integration between FlexPLM and leading sustainability solutions such as Worldly (formerly Hig) and Med2Flow." Visual line planning software automates seasonal line reviews, "making it easy to adjust controls, collaborate with remote team members, take notes and update plans."

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Footwear news sister publication WWD reported that Amazon's quarterly sales and profit beat expectations. Amazon's advertising division increased profits. "The advertising business, which was expected to bring in $11.6 billion in revenue, reported $12.06 billion, a 26 percent year-over-year increase," WWD noted. “Amazon still leads Google and Meta by a wide margin when it comes to online advertising, but the platform isn't vulnerable to changes like Apple's iOS privacy updates; In fact, this has been beneficial as brands have once again increased their advertising budgets. . Regardless, Amazon advertising is growing and evolving quite quickly.

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Speaking of data privacy, digital communications technology company Cisco has found that the younger generation is more concerned about data privacy than other generations.

In a consumer survey titled "Generational Privacy: Young Consumers Lead the Way," Cisco researchers found that younger consumers are "taking intentional steps to protect their privacy, with 42 percent of consumers aged 18 to 24 calling themselves data subjects compared to just 6 percent of consumers aged 75 and over. older

The researchers rated 33 percent of respondents as "privacy," meaning they care about privacy and are "willing to take steps to protect it, such as changing companies or providers because of their data policies or data sharing practices." "Younger consumers are 'the most willing to take the most steps to protect their privacy,'" the report's authors said. 42 percent of 18- to 34-year-old consumers are private, a percentage that steadily declines with age."

The survey also found that the proportion of consumers who requested the removal or modification of data rose from 14 percent last year to 19 percent this year. "Again, this has a lot to do with age, with 32 percent of consumers aged 18 to 24 asking to delete or change data, compared to just 4 percent of older consumers," the report said.

Many consumers "have lost trust in institutions due to the use of artificial intelligence, and 50 percent of respondents expect governments to introduce regulations and enforce privacy protections," the technology report's authors noted. The survey also found that 12 percent of respondents identified themselves as regular users of generative artificial intelligence.

Another key finding of the report was that 48 percent of respondents said AI could help improve their lives. And 54 percent said they are "willing to share anonymized personal data to improve AI products and decision-making."

However, the survey found that 62 percent of respondents are "concerned about how companies today use their personal data for artificial intelligence" and 60 percent said they no longer trust companies because of the use of artificial intelligence, according to the report.

In a statement, Cisco said the company is taking steps to "(re)gain customer trust, such as auditing products and addressing bias, being more transparent and explaining how AI works, ensuring human involvement, and establishing a program to establish ethical AI governance." .” It is possible

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