Wednesday, November 23, 2022

Pitch Deck Teardown: Sateliots $11.4M Series A Deck

Pitch Deck Teardown: Sateliots $11.4M Series A Deck

You know what 's really sad? Your IoT devices cannot call home. It's not a problem if you're in a busy city center with lots of cellphone towers, but consider the temperature of water floating in the Atlantic, an autonomous drone flying over a rainforest, or a spiraling glacier high in the mountains. The reality is that 90% of the planet has no cellular service, and Satellite has raised €10 million ($11.4 million) in funding to change that.

The company shared a deck with us to dig deeper and so did we! Here are the pros and cons of this high altitude space bridge.


We are looking for more exclusive floors to upload. So if you want to submit yours, here's how to do it.


slides on this floor

The satellite floor consists of 18 slides and is inclined like a canopy. The company has provided information that allows for a deeper understanding of how the technology works.

  1. coverslip
  2. "90% of the world's cells have no membrane" - slide version
  3. group slide
  4. "Connect all NB-IOT devices from space in 5G standard" - chip solution
  5. “Near Real-Time Communication” – Value Proposition Slide
  6. "Standard protocol" - product chip
  7. "Sputnik - satellite operator number 1" - "Why us?" drag and drop
  8. Market size chip
  9. competition slide
  10. Business model slide
  11. "ORMs are fine and technical integration is underway" - Pull the slide
  12. Early Adopter Program Go to Market Slide
  13. Medium slide
  14. benefit slide
  15. process chip
  16. NGO program slide
  17. Label line slide
  18. zipper

three things to love

It's always interesting to see how companies try to have a big impact on where they operate. The satellite offers incredible possibilities and essentially eliminates the need for infrastructure to run IoT solutions anywhere in the world with a clear view of the sky. It's a story that can be told in many different ways, and I'm excited to see how the company handles that.

Clear vision of opportunity

[Slide 2] Simple and clear. Photo credit : Satellite.

I like a deck that clearly defines the problem it's solving, especially when it can highlight the benefits of solving that problem. On the second slide, Satellite does amazingly well -- 90% of the world has no cellular coverage, and this company promises to change that. There isn't an investor in the world who wouldn't see the benefits and financial potential in it.

As a startup, if you can elegantly outline your problem, solution, and opportunity, you have a great launch pad to begin weaving your storytelling for your voice.

"Why we?" That's why…

(Slide 7) A critical aspect of noise is having the right team for the job. That's very convincing. Photo credit : Satellite.

If you have a reason why nobody else can solve a problem like you, shout it out. This makes you a harder target to invest in.

One of the biggest questions an investor asks is whether a given company is well positioned in the market. In other words, is there anything about this group or company that gives them an unfair advantage over their competitors? This slide is called Value Proposition, which is a bit confusing. The film does not describe a valuable component, but a competitive advantage. It says "Posts rated for 3GPP" but doesn't say what that means . Wikipedia has an answer that suggests this is very helpful, but I'd like the company to add context to this slide.

These caveats: When contributing to the standard is directly related to the company's success and shows that it has a unique opportunity to close that market, it's an absolute design disaster, and that slippery verbal soup can be a powerful storytelling tool . .

If you look at the list of companies that are contributing more and more, you can find many reliable providers. Finding a satellite in the top 25 or higher - ahead of other popular companies - can indicate a significant gap in space.

I want the company to put everything together for me, but if this chip does what I think it does, it's a very bad "group" chip (we'll talk about that in a moment).

As a startup, what you can learn here is that if you have a gap or a reason why no one can solve a problem that well, shout it out -- it will make you a more attractive investment target. .

Strong social mission

[Slide on page 14] A social mission component helps investors feel warm and comfortable. Photo credit : Satellite.

Some investors are subject to social responsibility obligations as part of their investment practices. If your business is about doing good, it can work in your favor. But it's also true that all investors are human, and it never hurts to have an honest side to your story. Once operational, a satellite indicates that there is no marginal cost of providing a service to a particular customer group. In other words, if you want to track a rhino using GPS, there's almost nothing you can do.

As I said, not every investor is interested in this, but in this case you create a win-win situation. No marginal cost means there is no real cost to providing services that improve the planet and have many potential benefits. The company not only makes the world a better place, but also has PR skills, ESG benefits and added value. Satellite could easily have left it out of their story, but I'm happier they did.

The lesson here is to ask yourself if you can tell your story in a way that engages your audience in more ways than one. It never hurts to give the world's most successful investor a chance to brag about the company they've invested in. So if that applies to you (if it's a natural and logical part of the story), why not include it? Mix?

For the rest of this section, we'll look at three things that Satellite can do better or differently, as well as the deck as a whole.

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