Almost a quarter (23%) of Brits say they are likely to take a road trip in the next year, with safety (46%) and connecting with local cultures (50%) the most important aspects of travel for 2023.
67% are looking for technology to make their travel experience seamless by 2023, and one in five (21%) want to use technology such as digital room keys and mobile check-in services during their stay theirs at the hotel.
The study shows that travel growth is likely to be high, with 59 percent of the country's population wanting to travel more by 2022.
New research highlights key themes such as health priorities, learning about local culture and using technology to shape attitudes as Hilton publishes its Trends 2023 report, a global study of how travelers' needs and desires are changing.
LONDON, Nov. 14, 2022 --( BUSINESS WIRE )--If 2022 was the year of the transformed traveler, 2023 will be the year of the evolutionary traveler, as Hilton (NYSE: HLT ) released its latest global trends report. : 2023 Traveler : Trends Shaping the Travel Experience, Hilton. Report today .
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Hilton Playa del Carmen, an all-inclusive resort (Photo: Business Wire)
New research from Hilton shows Brits plan to immerse themselves in local culture, prioritize personal safety, hit the road and be more tech-savvy when they travel next year.
2023 is set to be an encouraging year for travel, with more than half (59%) of Britons considering more trips than in 2022 and planning to travel more next year.
The most important factors for traveling to Britain in 2023 are safety (46%) and contact with local cultures (50%).
STAYCATIONS are here to stay.
The pandemic has led to a resurgence of staying at home and it's no surprise that the trend will continue, with a fifth (23%) wanting to explore the best of Britain on trips in 2023.
From the Cornish coast to the Scottish Highlands, tourists will be spoiled for choice as they look forward to next year.
Eagle culture
Protecting the environment is also a trend for those looking to go further afield, with almost a third (29%) of Brits saying immersing themselves in local culture is a top priority on holiday.
Almost a quarter (23%) say supporting the local community and culture is the most important thing they will consider traveling for in 2023.
Personal care during the holidays
A focus on health and wellbeing is often high on New Year's resolution lists and is also one of the top travel trends, with more than half (54%) of Brits seeing travel as a key part of their activities of welfare, while a third still remains. . Brits want travel experiences that allow them to escape the stress of everyday life (32%).
The importance of wellbeing influences the type of accommodation they choose, with Brits choosing holidays based on mental (31%) and physical wellbeing (32%), healthy food and drink options (40%) and access to activities. Sports facilities. (44%) and special spa treatments (19%).
Hilton travel experts predict an increase in the number of remote and unusual vacation destinations, such as the Legacy Hotel Cascais, Curio Collection by Hilton, located near Lisbon, Portugal. Hilton Garden Inn Da Nang in central Vietnam; and the Hilton Scans Monastir Beach Resort on Tunisia's central coast.
Intelligent technology for comfortable driving
Hilton expects technology to become an integral part of travel: 67% of Brits place more importance on convenience and technology when traveling and one in five (21%) want to use technology during their hotel stay to ensure a hassle-free stay. . .
For a frictionless travel experience, the Hilton Digital Key allows travelers to skip waiting and go straight to their room. Additionally, advanced booking options such as Hilton Certified Connecting Rooms allow families and friends to reserve connecting rooms when booking online.
Prosperity journey
The country is seeing an increase in 'Bleisure' travel, where Britons combine business and travel needs to maximize time and experience.
The work environment is being reshaped: the traditional office is becoming a thing of the past, with one in 10 people planning to work remotely by 2023 (10%).
" In 2022, motivated travelers around the world will seek new experiences and reconnect with the people and places they love ," said Chris Nacetta, president and CEO of Hilton .
"The 2023 Trends Report shows travelers' changing preferences and how excited and optimistic they are about their next adventures. Our Hilton team members are ready to welcome you and create a great hospitality experience at more than Our 7,000 properties worldwide."
To read the Hilton 2023 Trends Report, visit Stories.Hilton.com/2023Trends. To start planning your 2023 vacation and receive exclusive benefits, visit Hilton.com and join Hilton Respect for free.
method
In Great Britain, a consumer survey was conducted among 1002 people. The survey was conducted on behalf of Hilton from August 23 to 30, 2022.
Qualitative and quantitative methods were used to identify the emerging trends described in this report. Hilton conducted interviews with stakeholders across the organization to gain insight into what travel looks like today and to determine what will be better in 2023. Business segments include: Business Travel/Events, Food & Beverage, Wellness, Sustainability, Design, Digital Innovation, Workplace Culture. In addition, Hilton conducted a comprehensive online survey with Material in August 2022 asking questions about travel-related behaviors among consumers aged 18 and older in various markets. Specifically, the study focused on: n=1,002 Australia, n=1,002 China, n=1,002 Germany, n=1,002 Japan, n=1,002 Mexico, n=1,002 Great Britain, n=1,002 Great Britain and n=1,018 USA . .com) was conducted among 1,000 US adult travelers between August 23 and 30, 2022, using an email invitation and an online survey. This data is weighted to ensure an accurate representation of US travelers. "Travellers" are defined as those who have taken an overnight journey in the last 24 months.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands that includes more than 7,000 properties and more than 1.1 million rooms in 123 countries and territories. Committed to fulfilling its core vision of filling the globe with the light and warmth of hospitality, Hilton has hosted more than 3 billion guests in its 100-year history and is ranked in the top 100. And it has been recognized as a world leader in the Dow Jones Sustainability Indices for five years in a row. Hilton has introduced a number of cutting-edge technology enhancements to enhance the guest experience, including digital key sharing, automatic courtesy room upgrades and the ability to reserve confirmed connecting rooms. With the award-winning Hilton Honors guest loyalty program, nearly 146 million members who book directly with Hilton can earn points and cash back on hotel stays. With the free Hilton Honors app, guests can book their stay, select their room, check in, open their door with a digital key and pay all from their smartphone. To learn more and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube, visit stories.hilton.com.
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