Pitch Deck Teardown: HomeCooks $3.2M Seed Deck

HomeCooks was originally a Facebook group created during the 2020 COVID-19 lockdown and used by people to cook healthy meals for others in the area. Today, HomeCooks has evolved into a full-fledged marketplace for chefs. It simplifies the entire process for its chefs from preparation to delivery and offers over 200 meal options. The company recently raised $3.2 million through crowdfunding on Seedrs.

Positioning itself as the “Etsy of groceries,” HomeCooks has grown rapidly and now serves nearly 7,000 customers. Let's see how he told his story for his crowdfunding campaign.

Minor spoiler alert: This 25-chip deck is quite long, but it's one of the best decks I've seen this hot minute.

---

We are looking for even more unique presentations. So if you want to submit yours, you can find it here.

---

Add to this deck

The company shared its 25-slide presentation in its entirety, with no changes or edits. This is how it happens:

1. Sliding lid
2. Mission slide
3. Slide “Etsy of Food”
4. How it works for consumers
5. Here's how it works for kitchen designers
6. Scroll through your income and traction stats
7. Problems with the intervertebral disc
8. Problems for foodies
9. The problem of food producers
10. Solutions for kitchen designers
11. Change market size
12. Competition sliding
13. Slides “Competitive Advantage”
14. form of food waste
15. Go to the business model of food manufacturers
16. Food designer sizing changes
17. Business model slide
18. Product film
19. User acquisition chip
20. Command chip
21. Use of slide plan/fund
22. Sales growth and expansion plans are reduced
23. Close interstitial slide
24. Slide “Social Impact”
25. Close slide

I love three things

It's not a perfect presentation, but I'll be damned if it isn't incredibly good. Here are some important points:

Thread the market needle

There are many reasons why markets are so difficult to implement. First, a market requires a large number of buyers and sellers to be successful. However, attracting sellers who do not have a significant buyer base, and vice versa, represents a major challenge that can be described as a “chicken and egg” problem. Additionally, maintaining a balance between supply and demand can be difficult: too much supply can lead to low prices and unhappy sellers, while too little supply can annoy buyers. This balance must be constantly monitored and managed.

In this presentation, HomeCooks shows how it worked.

[17 slides] Homecooks says it has seen an increase in visitors as a result of the offer. Normally I would call BS but the numbers back up their claims. Photo credit : HomeCooks

Strong corner

OK then…

[14 slides] Yes! Photo credit : HomeCooks

Just a few weeks ago I pointed out that the founders seemed unwilling to place an emphasis on sustainability in their offerings, which is why I was very pleased to see HomeCooks taking a different approach.

I'm not 100% sure I really believe these statements: Home cooks often spend a lot, and 5% doesn't seem like such a big loss. I also liked how the organization seamlessly integrated the sustainability story into its fundraising story.

the whole team

Behind slide 20 there is a surprise from the company:

[20 slides] Okay. . . Judge! This is impressive! Photo credit : HomeCooks

The key here is the fit between the founder and the market. Why are you the right team to achieve this goal? This is what it looks like in practice: The founder is supported by a team with extensive industry experience as well as advisors and investors who really understand the market.

Greetings.

In the rest of this article, we'll look at three things HomeCooks could have improved or done differently, as well as the presentation as a whole!