Tech Tuesdays: Steve Madden Signs On January Digital + More News

After working with Janary Consulting, the consulting arm of Janary Digital, Steve Madden Ltd. The parent company was named the best digital agency in North America. January Digital will be responsible for developing and executing Steve Madden's strategy for digital media and investments, the two companies said in a statement. The terms of the partnership were not disclosed.

January Digital will create, plan, execute and analyze all digital media advertising for Steve Madden. Steve Madden designs, sources and markets fashionable footwear, accessories and apparel for men, women and children. In addition to the name brand, the company owns additional brands including Dolce Vita, Betsy Johnson, Blondo and Greats. The company has an exclusive program with retailers and licenses bags and shoes under the Anne Klein brand.

More shoe news

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BigCommerce's latest apparel and footwear research report shows an increase in overall merchandise prices in the first half of the year compared to the same period last year. Data collected from the company's retail customers also shows a sharp increase in average order value. But angry customers can have a negative impact in the second half of the year. The authors of the report noted that deep discounts are possible and sales during the holiday season are still in doubt. Recent consumer surveys support this view.

A separate KPMG consumer survey found inflation (82 percent) was the top consumer concern, followed by delivery delays (50 percent). Due to inflation, shoppers surveyed said they would actively seek out retailers (60 percent). (up from 52 percent in last year's report), branded websites (up from 38 percent to 51 percent), and social media and influencer apps (up from 20 percent to 30 percent).

Those surveyed have become more "value oriented" this year, with a KPMG report showing that 78 percent of shoppers will take advantage of Black Friday sales. 49% expect new promotions this year, and 29% plan to shop on Thanksgiving.

However, fashion retailers and brands with BigCommerce customers are looking good in the first half of the year. The company said that in the first half of the year, the total cost of goods increased by 7.3 percent compared to the corresponding period of last year. By region, GMV increased by 8.1% in the Americas, 4% in EMEA and 6% in Asia Pacific.

Average order value, or AOV, increased 8.3% globally.

BigCommerce customers using the enterprise platform saw 10.8% GMV growth in the first half of the year, 3% growth in total order volume and 7.7% year-over-year growth in total order volume.

The report also noted that three key trends driving growth in the fashion sector are "the emergence of generative artificial intelligence capabilities to personalize user experiences, the influx of user-generated content to drive brand loyalty, and an increased focus on sustainability. Contribute to the industry. ... Growth."

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In other BigCommerce news, global technology consulting firm Nisum is now a certified BigCommerce agency partner. The company said it will now offer its open SaaS commerce platform to BigCommerce, B2C and B2B brands as program participants.

The terms of the contract were not disclosed. This partnership comes at a time when retailers and brands are moving away from common technology platforms and towards more innovative SaaS providers. The goal is to provide a more dynamic and engaging shopping experience for consumers.

"This strategic partnership reflects Nisum's continued investment in the latest and most innovative trading technology to meet the evolving needs of its customers and today's competitive market environment," the two companies said in a statement. -Delivering class service... driving innovative digital solutions and scaling global transformation.

By moving to SaaS, we see the potential to deliver scalable, enterprise-class digital commerce solutions with a superior customer experience combined with our advanced data mining capabilities,” said Martin Levitt, Nisum's senior vice president of corporate development. World-class services in sustainability, security and business innovation.

As brands and retailers move from a one-size-fits-all approach to a best-in-class, best-in-class approach to modern technology stacks and the need for digital experience specialists, people like Nessom said Daniel Fertig, vice president of agency partnerships at BigCommerce. becomes more important than ever. and the Latin American market.

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