A Story Of Bold Innovation: Three Ways In Which Vivo Champions Smartphone Photography Breakthroughs

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What comes to mind when you think of a mobile camera? Perhaps convenience, usability or spontaneity. But few people think about quality. Here, Vivo redefines mobile photography by making professional-grade camera technology available to every smartphone user. The X series is Vivo's first flagship to overcome this limitation. From the first gimbal-stabilized Vivo smartphone to advanced imaging systems in collaboration with legendary optics maker ZEISS, the X-series smartphones have become the preferred choice of photography enthusiasts.

The Vivo X series ushers in a new era of mobile photography for users, pushing the boundaries of what was previously possible through innovations in optics, artificial intelligence and image processing technology. By combining professional optics and imaging technology with the ease of use of a smartphone, Vivo has created the perfect tool for self-expression. Even at night, users can unleash their creativity with an innovative AI noise reduction algorithm optimized for different scenes and lighting. With its flagship devices, Vivo offers much more than any conventional smartphone camera, bridging the skill gap between experts and amateurs with intuitive yet premium features.

Professional optics for photos from smartphones

Vivo is committed to providing customers with best-in-class mobile imaging experiences and relies on collaborative and independent innovation. vivo and ZEISS have reached key milestones in their long-term strategic partnership and, as part of a collaboration agreement, vivo and ZEISS have created the Vivo ZEISS Imaging Lab, a joint R&D program for continuous technological innovation in mobile imaging. Potential in vivo. A sincere commitment to this partnership and mobile photography in general.

The first co-developed vivo-ZEISS imaging system debuted with the vivo X60 series and has been enhanced with each new generation of products. Building on each other's strengths in R&D, vivo and ZEISS bring refined lenses, advanced color science and portrait styles inspired by classic ZEISS lenses to smartphones.

As users eagerly await the new camera configuration, the breakthrough innovation that the Vivo and ZEISS partnership has already brought cannot be overlooked. In fact, the X series ushered in an era of unprecedented advancements in mobile imaging. As of 2021, all X series camera lenses are ZEISS T*coating certified to reduce ghosting and stray light in various lighting conditions. In addition to working with ZEISS, vivo is constantly optimizing its lens components, exploring new ways to improve light transmission. For example, with the X70 series, the company introduced a new high transmittance glass lens that helps reduce chromatic aberration in photos.

Pushing the boundaries of physics with artificial intelligence algorithms

Shooting at night can be challenging and especially scary for smartphone users. Your device doesn't have enough light and you will experience annoying camera noise. But the power of artificial intelligence attracts more attention at night. Vivo's AI algorithms have changed the way we approach night photography, making crystal-clear night shots accessible to everyone. It captures images that users cannot see with the naked eye while maintaining natural, authentic colors.

Vivo has revolutionized mobile night photography with advanced night photography capabilities that deliver perfectly bright and vibrant images even in low light conditions. Among the settings worth mentioning, we can find Extreme Night Vision in real time. This camera mode features Vivo's updated AI noise reduction algorithm, which optimizes night scenes with professional photographer-level tone adjustments, making the whole picture more beautiful and vivid. This mode also speeds up image capture, further improving the user experience at night. Another cool feature is Pure Night View, which is supported by the entire X80 series. Using the phone's hardware capabilities, vivo AI Deglare algorithm and RAW HDR algorithm, this feature makes night scenes more vivid.

The successful combination of hardware and software solutions leads to the creation of ZEISS style portraits. The feature includes four different portrait bokeh effects, which provide users with different portrait mode options. Vivo is known for its portrait camera and has developed AI-based solutions to enhance user creativity even in low-light situations that make portrait photography difficult due to image noise. To solve this problem, Vivo has developed the Super Night Portrait algorithm, which allows you to create clear portraits even in low light with bokeh that easily blends into the background. With this unique photo mode feature, vivo has established itself as a leading innovator in night and low light photography.

Artificial intelligence algorithms can also improve image color. While smartphone photography is known for exaggerating the brightness and intensity of colors, Vivo has instead chosen the most realistic way to shoot, developing some of the industry's most natural color profiles using algorithms that mimic the classic color styles of ZEISS professional cameras. Equipped with AI Perception technology, ZEISS Natural Color Mode adjusts tonal brightness, accentuates detail changes in dark areas, and makes photos more natural by improving color accuracy and scene coverage.

Break new ground with a fully customizable imaging chip

Imaging chips have revolutionized the photography industry and are fundamental to the development of innovative smartphone camera capabilities. From optimizing power consumption to optimizing photography in the most challenging conditions, Vivo's customizable ISP, first introduced with the X70 series, helps you enhance professional images and enhance device performance.

For example, Vivo's dedicated ISP supports the processing required to reproduce stunning night images and helps improve video quality during night shots. When you take a photo, your phone uses both the camera and the screen, two components that require power. Running out of battery while capturing a memorable moment on your smartphone is incredibly frustrating. To prevent this, Vivo's customizable ISP balances performance and power consumption so you never miss the perfect shot.

The innovation doesn't stop there. With more than 300 R&D personnel and imaging lab experts, Vivo's approach to chip-level imaging technology innovation primarily revolves around four strategic areas: imaging systems, operating systems, industrial design and performance. Vivo is focused on meeting consumer needs through chip design as well as developing original innovative image processing algorithms without chip manufacturing.

Over the years, Vivo has continuously tweaked each series of smartphones to redefine the quality of high-end mobile photography. While the X series already has some impressive professional imaging capabilities, we can expect even more powerful photography in the next iteration. Starting today, users can enjoy a range of professional imaging smartphones that offer unmatched one-click mobile imaging capabilities.

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