Avalere Health Appoints New President Of Medical To Lead A Techenabled Future Of Medical Affairs
Avare Health has named veteran industry executive Evie Bouts as chief medical officer. Bautis leads a team of more than 350 science communicators for chemistry-driven medical communications of science, innovation and technology.
Avalere Health has a deep heritage in the sector, having been established as a medical communications agency 20 years ago. Since then, it has evolved into a global market partnership, diversifying its offerings to provide everything from consulting to implementation throughout the product lifecycle.
Bottis' appointment is the latest in a series of senior executive announcements following Avalere Health's October 18, 2023 name change, each of which reflects Avalere Health's relationship as an organization. The rebranding allowed the company to unite more than 1,500 team members under one vision, organization and brand across 19 locations in North America, Europe and Asia.
An established authority in healthcare communications, Bautis has experience supporting large emerging pharmaceutical and biotechnology clients through work at Omnicom, McCan Health, Real Chemistry and the Healthcare Communications Association. She is an expert in science engagement and has held a variety of positions including leadership roles in marketing and advertising. Her comprehensive approach and experience make her well positioned to collaborate across the company and develop outstanding solutions to clients' medical communication challenges.
"While standardized content, personalized messaging, multi-channel and content metrics have traditionally been the marketing approach, medical teams are beginning to see the benefits of these approaches for creating highly engaging experiences for healthcare professionals," said Amar Urhikar . , COO, Avareau . health. "Using his cross-functional expertise, Ivey will enable our experts to provide scientific knowledge on the innovations, tools and platforms needed to support our customers in the technological future of medical communications."
Under Botis' leadership, the clinical team will help clients stay at the forefront of digital developments, strategically using the right tools, platforms and data to create lasting learning experiences for clients. Priorities include investing in new technology ecosystems to improve the design and delivery of the Avalere Health experience and combining Avalere Health's virtual conferencing platforms with deployment planning tools. They will also work closely with Avalor Health's internal technologists and analysts to explore the multifaceted application of AI in medical communications.
"I am excited to be a part of the transformational change in medical communications at Avare Health as Chief Pharmaceutical Officer," said Bautts . "The team name is second to none. We have the right mix of experience to guide our clients."
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Founded in 2001, Avalere Health is a tailored marketing partner for the biopharmaceutical, medical technology and security industries. More than 1,500 professionals combine their knowledge and experience in their main fields: consulting; Doctor of Policy, Access, Value and Evidence; Marketing: and experiential digital technology, to create connections that lead to better health.
Avare Health partners with its clients to navigate the complex and rapidly evolving healthcare system. Together, their experts help clients connect patients to life-changing treatments, using strategies and solutions to accelerate life-enhancing innovation. Visit www.avalerehealth.com and follow Avalere Health on LinkedIn and Instagram.
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