Tech Deck Tricks: Apple Faces Stiff Competition From Huawei And Xiaomi In China's Singles Day Smartphone Sales

Apple reported a decline in smartphone sales in China on Singles Day. Data from Counterpoint Research showed a 4% decline in units sold a year ago. In contrast, domestic rivals Huawei and Xiaomi posted increases of 66 and 28 percent, respectively, over the same period. These figures show a sharp increase in the number of Chinese smartphones sold, with growth of 5 percent year-on-year in the two sales weeks from October 30 to November 12.

The Singles Day sales event in China showed an interesting trend: iPhone sales fell while Huawei smartphone sales rose sharply. While Apple's new iPhone 15 model starts at 5,999 yuan ($832), Huawei's Mate 60 smartphones start at 5,499 yuan ($763) and Xiaomi's latest Mi 14 smartphone starts at 3,999 yuan ($555). It has gained popularity. on the market.

Retailer JD.com reported that sales of Apple products on Singles Day exceeded $1.39 billion, showing the event's significant impact on Apple's sales in China. However, Chinese e-commerce platforms such as Alibaba and JD.com did not disclose detailed sales figures for the event, making it difficult to directly compare this year's performance with previous years. .

The strong sales growth of Huawei and Xiaomi shows that competition from Apple is growing in China's smartphone market. In particular, the total value of Xiaomi's goods accumulated during the fair is more than 22.4 billion yuan, highlighting its market presence and success during the event.

Interestingly, despite a 4% decline in Apple's iPhone, Huawei's sales increased by more than 90%, representing a significant recovery for the company, especially with the launch of the Mate 60 Pro, with which Xiaomi strengthens its presence in the premium market segment . Oppose the strength of Apple. This strategic pivot has resulted in a 46% increase in Xiaomi's stock market value by 2023, reflecting the company's strong performance in the smartphone market.

Competition in China's smartphone market underscores Apple's challenge amid news that China is expanding its iPhone ban in key sectors. Combined with recent sales growth, this growth highlights Apple's competitive advantage in China.