Westend Drops Tech House Heater ‘Dive In

Tech House has been blowing up dance floors since the early 90s. The genre, which combines elements of techno and house with melodic synthesizers, vocal hooks, steady beats and bass lines, has seen a resurgence in recent years. .

In a highly competitive scene, the 29-year-old from New York's West End has become one of the most promising artists in the genre and has consolidated his position with his energetic, refreshing and forward-looking songs. Tastemaker presents this signature sound at its best on September 29th with “Dive In (Featuring Notelle).”

The song features intense bass lines, catchy top lines, heavenly vocals, swirling synths and more, making for an anthemic song. “I think it’s a great example of my sound,” said Westend, whose stage name is Tyler Morris. “I want to make great music that you can listen to in a club or at a festival, but at the same time you can go to the gym and get dressed or listen to it in the car.”

“Dive In” is the debut album from Morris' label TRACE AMOUNTS. According to the sound designer, he created the song because it created a real platform. He said he plans to sign more music artists and release his own albums.

“I felt like it was time for me to create a more creative identity and launch a different brand,” the producer said. “For me, it’s another creative outlet that I really want to use.”

The name TRACE AMOUNTS refers to the fact that tap water contains trace amounts of chemicals, and the image is a tribute to his childhood in Manhattan. The futuristic ride features an aquatic aesthetic in shades of green and blue, including a semi-submerged New York City and swimming fish. Morris' love of the Big Apple goes even further: his name is an ode to his beloved part of the city, which provided him with musical training during his teenage years. He also attended the Bronx High School of Science, the same institution that synthesizer inventor Robert Moog attended, and developed an interest in Morris dance music.

In addition to his vocal abilities, Morris is the founder of Kick & Bass, an online production school and community he created during the pandemic to generate income when starting clubs wasn't an option. It was suggested to him that he take a music production class over Zoom to learn “Tech House 101.” Buzzmaker then received inquiries from manufacturers around the world, he said. Kick & Bass had been around for two years before the Zoom controversy arose, allowing artists to create specific genres of their choosing. Discord is available via a monthly subscription, which provides access to Morris and trainers who post new videos and comment on members' music every week.

“One of the biggest challenges as a producer is creating a song, and especially when you're learning, you don't like being told that there's right and wrong in music,” says Morris, “but there definitely is a way to do something.” everything comes together. . better."

One of the former Discord members released a song by the honorable Lee Foss on Repopulate Mars. That launched the former student's career, who went on to perform at music festivals such as HARD Summer and Splash House, Morris said.

Morris studied public policy before working at a technology company. According to him, if the Duke University graduate had not become a producer, he would definitely have gone into the music industry, perhaps in the technology sector. Morris' foray into the world of music was a success and Beatport named him one of the top ten best-selling techno house producers. Hits like “Jumpin'” not only topped the charts for weeks, but also hit the box office with MK, Diplo, Foss, John Summit and Sonny Fodera. The creator has performed at clubs and festivals around the world including Electric Daisy Carnival Las Vegas, CRSSD, Shambhala, The Brooklyn Mirage and Electric Daisy Carnival Mexico. He also debuted as the first North American headliner under his own label with over 30 performances. His upcoming performance at the prestigious Academy venue in Los Angeles will be his first open-to-close appearance, meaning an announcer will play the entire show. The show takes place on September 30th.

However, his rise to fame was not without challenges. Morris' biggest hurdle in life was quitting his job at a tech startup to become a full-time producer and broadcaster. The tech house expert stayed home during this time after losing almost all of his income to become a music tech entrepreneur. “There were definitely doubts over the years and I wondered if this would happen to me,” Morris said, adding that he struggled with imposter syndrome. Despite these concerns, he has earned the recognition he deserves, as evidenced by his outstanding career to date.

Morris proves his success through his production and teaching skills, starting a label, topping the charts for weeks, releasing on world-renowned labels, and overcoming challenges throughout his career as an artist. It's true, Westend is a sight to behold.

The most embarrassing drunk driving arrest of this cop's career?