Tech Research Asia's Trevor Clarke To Give Keynote At CRN Pipeline 2023

Trevor Clark, Tech Research Asia

Tech Research Asia's (TRA) Trevor Clarke will explore IT and digital spending drivers and market trends for Australian business partners at the CRN Pipeline 2023 conference on the Gold Coast on 22 August.

Clarke is the Director of Research and Founding Partner at TRA, an analytics, research and consulting firm that advises technology buyers in the Asia-Pacific region.

TRA customers include Microsoft, Telstra, Schneider Electric, NetApp, AWS, Fujitsu, VMware, Hitachi Data Systems, Rackspace, Sitecore, Citrix and Eaton Power. There are team members in Australia and Asia.

The company is known for holding events in the channel that focus on everything from new technologies, including cloud computing trends, to customer buying behavior and the changing role of the partner.

Clark brings to CRN Pipeline extensive experience working with enterprises, governments, suppliers, trading partners and IT leaders.

His work covers technology and business strategy for CxOs and CIOs, the future of work, data centers, cloud computing, emerging technologies including artificial intelligence and machine learning, digital experience and transformation.

He also addressed channel-oriented topics such as supplier and service provider market access, supplier channel optimization and partner ecosystem.

Clark has spoken at major IT vendor events and more than 300 panel discussions and served on peer advisory boards.

He noted that the speed of change is a challenge for sales channels.

"Preparing IT businesses for future success in the face of rising capital expenditures, continued competition for talent and many changing industry trends is a key focus of our research and consulting work," said Clark. “Changing customer journeys and new technological developments force strategy to adapt more quickly.

"I look forward to sharing how Pipeline partners must position their businesses to not only remain competitive, but thrive in this environment."

Clark's keynote address at CRN Pipeline 2023 will set the stage for a dynamic three-day session of expert talks, panel discussions and networking designed to keep attendees at the forefront of growth opportunities.

Held at the 5-star Sheraton Grand Mirage Resort, the key themes of the event are changing cost drivers, the changing distribution landscape and M&A opportunities.

This year, CRN Pipeline will also provide guests and sponsors with more opportunities to build business relationships. The event will once again conclude with the CRN Impact Awards Dinner, which will once again present the winners of the new Distributor Excellence Awards.

Check CRN Pipeline 2023 Schedule and Register for CRN Pipeline 2023 .

Learn more about the CRN 2023 pipeline sponsorship .