Samsung Could Lose To Apple For The First Time Ever In Annual Phone Shipments

Robert Triggs/Android Authority

TL;RD

• Apple is on track to become the world's number one smartphone brand, overthrowing Samsung's long-held dominance at the top.
• The iPhone 15 series would have propelled Apple to the top if the company hadn't encountered production issues.
• This is despite the fact that global smartphone shipments are down 6% this year.

The global smartphone market is dominated by two players: Samsung and Apple. Although the brands of the BBK Group create fierce competition, a large number of brands and sub-brands reduce their collective recognition. By any measure, Samsung is the global leader in annual smartphone shipments, shipping a large number of Samsung smartphones worldwide. But it looks like Apple is now poised to steal the top spot from Samsung, especially if the iPhone 15 series does what everyone expects.

According to a Counterpoint Research press release citing preliminary data, Apple is on track to become the #1 smartphone brand for the first time, overthrowing former king Samsung. This is despite the fact that global smartphone shipments fell 6% to 1.15 billion units, believed to be the lowest in a decade.

For North America, the first half of 2023 was quite disappointing, resulting in a double-digit annual decline. According to the report, consumers continue to be reluctant to upgrade their phones, leading to record increases in wireless carriers.

Robert Triggs/Android Authority

But much to Apple's delight, the iPhone 15 series is here to stay. Apple's full-year performance largely hinges on the release of the iPhone in the second half of the year, while most of the strong players in the Android space emerged earlier in the year. Year. .

The iPhone 15 is said to give network operators the ability to "steal valuable customers". The report also suggests that users buying the iPhone 12 now are looking for upgrades that Apple can take advantage of with aggressive promotions.

Thus, Apple would be closest to the top spot as it remains in second place with just a few days of sales. As long as the company doesn't face any production problems, it has a chance to become the world's No. 1 smartphone brand by 2023.

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