OPPO Leaps Ahead By Doing Whats Right

If you are a big fan of Wimbledon and Roland Garros, the most prestigious tennis tournaments in the world, or the European Champions League, an annual football tournament attended by millions of people around the world, you have probably seen this brand. OPPO has stamped banners and billboards on the sides.

OPPO, one of the most popular brands and the world's leading smartphone maker by market share, has increased its brand awareness by showing its presence at major sporting events around the world.

“There are many common values ​​and beliefs in the sports world and OPPO corporate culture. We respect humanity and express that humanity by acting honestly and with integrity to the best of our ability, like a true athlete. said William Liu, vice president of global marketing for OPPO.

Last December, OPPO unveiled its new "Move Forward" product offering, which comes from the Chinese character, which literally means "Move forward with a smile." The first OPPO phone, released in 2008, had a smiley face on the back, showing the company's approach to technology.

“OPPO focuses on doing the right thing with stability,” Liu explained. “Challenges always happen, but we do not allow them to affect our stability. Our goal is to help our customers lead healthier lives using OPO products and technologies.

The corporate philosophy is embodied in the company's value "本分", which means "obliged to do the job". According to OPPO, doing the job means "filtering out outside pressures and distractions, maintaining a calm demeanor, and getting back to basics."

“Once you learn this philosophy, you can continue with a smile. Even in the highly competitive tech sector, tech companies can work more together for the common good by adhering to universal ethical principles and creating a more peaceful and better world. It's not just about winning,” Liu said.

Technology development strategy

While OPPO fully supports collaboration, it continues to push the boundaries and push its own technologies. In pursuit of innovation leading to better products, OPPO is pursuing a 3+N+X technology development strategy. The "3" in the formula stands for a combination of hardware, software and service technologies that will provide users around the world with a smart and integrated lifestyle.

"N" stands for "Competence Center", supporting artificial intelligence, security and privacy, multimedia and connectivity for a better user experience.

Finally, the X stands for cutting-edge, unique technologies that drive innovation, such as the company's famous Fast Fast Charging feature and extended battery life over multiple charge cycles.

Continuous development

In addition to providing high-quality products and services, OPPO actively promotes sustainability by making long-term investments in four key areas: environmental protection, youth empowerment, digital access, and health and safety.

At OPPO, sustainable practices are applied throughout the entire product lifecycle, from production to packaging. The use of plastic is reduced, and renewable materials are used for packaging. For example, OPPO's Battery Health Engine prolongs battery life by maintaining an effective charge of 80% despite multiple charge and discharge cycles, which is 100% above the industry standard. Last May, OPPO was one of the first mobile phone makers to join the environmental rating system set up by a major European telecommunications company, which evaluates products in terms of durability, maintainability, recycling, climate efficiency and energy efficiency.

To empower young people, OPPO has launched an innovative young artist project to encourage talented creators to unleash their creativity through a combination of technology and art. Working with 230 leading art and design colleges and universities in 40 countries, the project has attracted almost 10,000 participants, with several projects selected for further development with the support of OPPO.

To support access to digital technologies or enable different groups of people, such as the disabled and the elderly, to use technology, OPPO creates special features that meet their needs. For example, some OPPO phones have a color vision enhancement feature that helps users with color blindness or low vision see the screen better.

One of the missions of OPPO is to promote a healthy lifestyle. Last year, the company brought in a number of industry experts from around the world to help build the OPO Health Lab, partnering with hospitals, research institutes and universities to find health-promoting solutions.

In May this year, the OPPO Research Institute launched the OPPO Research Institute Innovation Accelerator project based on the new OPPO brand value proposition "Inspiration for the Future". The aim of this project is to encourage technologists, scientists and researchers to use science and technology to solve social problems in two main areas: accessible technologies and digital health.

Follow with a smile

OPPO has come a long way since launching the first emoji phone. 18 years later, today it is a smart device and technology brand with operations in more than 60 countries and regions, six research institutes and four research and development centers, and a global design center in London. Over 40,000 OPO employees strive to improve the lives of customers around the world.

From a brand perspective, OPPO will continue to support top sporting events such as UEFA, Wimbledon and the French Open (also known as Roland Garros) and will work closely with partners who share the brand's values ​​and culture. Participation in international sporting events will help OPPO reach a wider audience and increase brand awareness worldwide.

In addition to sports, OPPO will strengthen its efforts to support youth programs and promote great design through partnerships with the London Design Festival, the British Royal Academy of Arts, renowned design agencies such as Nendo, and leading art and design institutions around the world. . . and technology.

“No matter how long or difficult our path may be, we will continue on the right path and look for inspiration for the future, trying not to slow down due to uncertainties and setbacks,” Liu said.

Cuphead DLC All Boss Rap Song (Ultimate Sweet Course) | Rock music